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Archie Baron

Archie is a documentary director, producer and exec responsible for dinstinctive, popular, award-winning content across the full gamut of factual genres. He is founding MD and Creative Director at Wingspan and executive produces most of its productions. Previously he co-ran Takeaway Media, having spent a dozen years at the BBC, moving from Production Trainee to Series Producer. He served three terms on the Council of PACT, the UK's trade association for independent film and television. 

As a director, Archie has won many British and international awards and nominations for films as varied as Joanna Lumley in the Land of the Northern Lights (NTA Nominated), Motherland-A Genetic Journey (RTS Winner, Grierson nominated), Alexander Solzhenitsyn – the Homecoming (RTS Winner, BAFTA nominated) and the Ian Hislop episode from the format-defining first series of Who Do You Think You Are?.  He still loves to direct, combining his exec role with directing the Tanzanian and Indian shoots for 2024 Emmy nominated The Battle to Beat Malaria, heading for New York for Ian Hislop's Fake News, the Highlands for Joanna Lumley and the Human Swan and directing the Mumbai episode of Networks of Power.  His Wingspan exec credits include the behind-the-scenes pandemic feature doc Horizon Special: The Vaccine (RTS and Broadcast nominated) and a host of Horizon and other Science docs. He exec-ed all Ian Hislop’s documentaries for the BBC dating back to Ian Hislop's Scouting for Boys (Grierson shortlisted) and such eclectic Wingspan titles as the historic Our Gay Wedding: The Musical (Grierson, Prix Italia and Rose D'Or winner, BAFTA nominated), ITV's New Year's Day 2021 climate change spectacular Dancing on Thin Ice with Torvill and Deanthe BBC Christmas Day treat Quentin Blake: The Drawing of My Lifethe Grierson winning The Joy of Stats, the factual theatre event Don’t Panic: The Truth About Population (RTS Journalism Winner for Innovation) and Richard Alwyn's Grierson-shortlisted ob doc series Catholics .

In 2016 Archie became an unlikely Musical Theatre impressario, staging the Greenham Common production Beyond the Fence in the West End as the climax to a huge scientific experiment conceived by Wingspan (and documented in our Sky Arts series Computer Says Show) to explore computer creativity. Archie is ridiculously proud of the fact that thanks to two series of BBC Two’s unlikely etymology hit Balderdash & Piffle with Victoria Coren-Mitchell, of which he was Series Editor, 69 entries in the Oxford English Dictionary were revised.

He is less proud of the fact that, back when he was a lowly AP at the BBC he co-originated the idea for Have I Got News For You?, securing its commission in its pre-Hat-Trick development phase, but showed so little business savvy that he told his bosses he didn't want to work on a quiz show but that he knew some people who did...

Archie’s book, An Indian Affair – From Riches to Raj, charts the relationship between Britain and India before 1857.